Case Study: How Talent Corp Transformed Media Operations with Pegasus
"We’ve got better insight, better processes, and way fewer headaches. We’re not just surviving growth—we’re steering it."
— Mark Noakes, Managing Director, Talent Corp
In the high-stakes world of celebrity-led media campaigns, things move fast. For Talent Corp, a bold, independent media agency founded in the middle of Australia’s 2020 lockdown, fast growth came with fast-growing complexity.
“We doubled in size every year,” says Managing Director and co-founder Mark Noakes. “It got to the point where managing the business manually just wasn’t workable anymore.”
This is the story of how Talent Corp went from Google Sheets and late invoices to fully integrated, cloud-based operations using Pegasus.
The Challenge: Growth Outpaced the Tools
Talent Corp’s early operations ran lean. Google Sheets for planning, Xero for finances, and plenty of manual processes. But as campaign volume grew, so did the pain points:
Time-consuming reconciliations were prone to human error
Revenue forecasting was limited to a homemade spreadsheet
Invoice generation involved repetitive manual entry
Profitability visibility lagged months behind
“It wasn’t just inefficient,” Mark says. “It was costing us. Media overpayments, missed checks, and profit leakage. Something had to change.”
The Solution:
Upon recommendation, Talent Corp adopted Pegasus Systems. The integrations, especially with AudioNet for radio campaigns, were a decisive factor.
“Once I looked into Pegasus Systems, I realised it offered exactly what we needed,” says Mark. “Particularly for an agency like ours that’s fast, modern, and still growing.”
The Transition: A Steep but Worthwhile Climb
“We knew that implementing Pegasus would be a time investment for the business,” Mark admits. “There was internal resistance—people hate change—and a steep learning curve.
But Mark was confident the outcome would be worth it. “The Pegasus onboarding team was supportive, and once the dust settled, the benefits became clear quickly.
“Now, everyone in the business—finance, account managers, campaign support—gets something out of the system,” says Mark. “We couldn’t run at this level without it.”
The Results: Total Operational Clarity
Pegasus has transformed the way Talent Corp operates. Some of the biggest wins include:
✅ Revenue Forecasting Made Easy
“We can now see what’s coming in at a glance—forward Billings, profitability by month, the whole picture. That just wasn’t possible before.”
✅ Reconciliation in Minutes, Not Days
“No more mismatched invoices or hours wasted double-checking media bookings. Pegasus gives us the record and the tools to spot discrepancies instantly.”
✅ Automated Invoicing
“With 150 clients, manually building invoices was a nightmare. Now, they generate straight from our media plans—no retyping, no errors.”
✅ Effortless Radio Integration
“The AudioNet integration means we can import entire radio campaigns in one go. That’s already a major time-saver.”
✅ Real-Time Visibility, Anywhere
“Being cloud-based means I can run a campaign or check our financials from anywhere.”
Advice to Other Agencies? “Just Do It.”
Mark doesn’t mince words when asked what he’d tell other agencies looking for an all-inclusive job management system.
“If you’re still using ad hoc systems to manage your agency, you’re flying blind. Pegasus has given us control, clarity, and confidence to grow.”
He believes Pegasus is especially well-placed to serve Australia’s growing independent agency market.
The Verdict: Control, Clarity, and Confidence
Pegasus didn’t just improve how Talent Corp works. It enabled the agency to grow with confidence.
“We’ve got better insight, better processes, and way fewer headaches,” Mark says. “We’re not just surviving growth, we’re steering it.”
Pegasus Systems empowered Talent Corp to transition from manual chaos to streamlined efficiency, enabling them to focus on growth and client success.
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