For many, working from home has become the new normal. Is it likely this trend will continue as COVID-19 slows and restrictions ease?

Research suggests people are open to working from home in some capacity, whether completely remote or through a hybrid approach. What may have been a temporary solution to the challenges of COVID-19 could revolutionise how we work into the future.

Many of us have been forced to hone our communication skills with stakeholders and deliver work in new ways. It also highlighted the sectors that lent themselves towards a work-from-home model.

In particular, the work-from-home revolution has allowed marketing agencies to employ talent beyond local markets. Similarly, marketing professionals can now apply for remote roles across Australia, even globally.

The emergence of this ‘global workplace’ means that business is changing. The new skills developed during remote work allow businesses to collaborate and produce high-quality deliverables for clients worldwide. Suddenly, location is no longer a constraint – we can now bring together creative minds and work with teams we may have once only dreamed of.

But for this to work, we must ensure that we have the right tools for the job. The disparate systems and manual processes we had previously relied upon oftentimes aren’t up to the challenge this new working environment demands. Our agency management solution must be up to the task of providing an integrated solution to maximise our collaboration and streamline our workflows, offsetting the loss of personal interaction we previously enjoyed in the office environment.

We know that a remote working model also has benefits beyond professional outcomes. Businesses can reduce overheads and improve the health and well-being of their staff. Employees can save money on transport costs, work more flexible hours, and gain back precious commute time that can help tip the scales towards a better work-life balance.

No doubt, working from home also poses challenges, particularly around team communication and project management. However, businesses that embrace challenges as opportunities for innovation and improvement will be able to transform their workplaces and the way they serve their customers.

The path forward is bound to be an exciting one. Businesses are presented with a chance to pivot and collectively innovate the future of how we work.

Need assistance with remote team management?

If we can help review your agency management solution or your internal agency processes, contact us to see how we can help you. We’d love to have a chat about how our solutions have helped media and advertising agencies just like yours make the adjustment to remote work.